Sales Coach

As a Sales Coach, you will be responsible for enhancing sales capabilities to increase occupancy in Barchester Healthcare services. You'll develop learning solutions throughout the customer journey by analyzing how families choose care and identifying conversion barriers. Key tasks include reviewing current practices, conducting training needs analysis, identifying conversion points, and designing effective training. Your work includes developing structured learning and using varied methodologies for impactful training delivery. You will collaborate closely with sales and marketing managers, support new builds, and provide one-to-one coaching. Part of your role is improving product knowledge and aligning training materials with the Barchester brand. Youll travel nationally to deliver learning programs, implement modules on digital platforms, and maintain records to statutory standards. Continuous content and delivery refinement is required.

Barchester Healthcare is one of the UKs leading healthcare providers, offering a wide range of services, from residential and nursing care to more specialized services, throughout the UK. The company prides itself in delivering the highest quality of care and support to an array of individuals, including the elderly and those with complex care needs. Barchester Healthcare operates with a focus on personalized care, ensuring that the needs of each resident are met in a compassionate and professional manner. By integrating modern healthcare methodologies and practices, Barchester Healthcare maintains a strong presence in the healthcare industry, continuously expanding its services. To achieve this, Barchester invests in staff training and development, building a workforce that is both skilled and dedicated. The role of a Sales Coach is integral to maintaining and growing occupancy across their many facilities, ensuring the companys continued success and reputation for excellence.

As a Sales Coach, you will play a pivotal role in increasing occupancy across our Barchester Healthcare services by delivering high-quality learning solutions that strengthen sales capability at every stage of the customer journey. You'll immerse yourself in how families choose care, identify barriers to conversion, and design training that turns missed opportunities into confident, consistent sales success.

NEED TO DO:

Enquiry-to-admission insight - immerse yourself in current practices and results

Training needs analysis to identify gaps and propose commercially focused programmes

Identify key conversion points and build learning that maximises occupancy

Review mystery shopping and insight data to shape performance-boosting interventions

Support new builds and refurbished homes to achieve rapid commercial success

Become fully versed in Customer Experience, Resident Experience and Life Enrichment to spot missed opportunities

Create a suite of training materials aligned to Barchester's brand and L&D framework

Develop structured learning that enhances both technical knowledge and sales skill

Use a wide range of learning methodologies to deliver impactful, innovative training

Offer blended delivery -digital, face-to-face, in-home coaching and more

Travel nationally to deliver learning where it's needed most

Build effective learning environments with the right tools and systems

Prepare and deliver high-quality sessions that inspire confidence and capability

Implement modules on our Digital Learning Platform and future HRIS

Plan and communicate training schedules across homes, regions and divisions

Continuously refine and improve training content and delivery

Deliver dynamic presentations and coaching that motivate and empower leaders

Provide one-to-one coaching to strengthen sales confidence and consistency

Enhance product knowledge, refine sales processes and ensure consistent messaging

Act as a role model for exceptional sales and customer experience behaviours

Maintain your own development plan to stay ahead of modern sales techniques

Use varied evaluation methods to measure impact and refine learning

Work closely with Divisional Sales & Marketing Managers and Regional Directors

Collaborate with senior leaders, product and marketing teams to support sales growth

Maintain an engaging Sales Training area on the Digital Learning Platform

Observe practice in homes, report findings and recommend improvements

Align with L&D quality assurance to enhance training effectiveness

Maintain accurate digital training records aligned to statutory and mandatory requirements

Store documentation clearly and consistently

Monitor completion rates and provide regular reports to leaders

Ensure all supporting e-learning and system training is completed

NEED TO HAVE:

Proven experience in L&D with a strong sales and commercial focus

Demonstrable success improving performance through learning interventions

Experience delivering competency-based learning and coaching

Strong understanding of best-in-class sales and customer experience practices

Excellent stakeholder management and cross-functional collaboration

Skilled in digital learning and blended delivery

Creative, commercially minded and results-driven

Full UK driving licence and willingness to travel nationally

REWARDS PACKAGE: Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team

7766